Promptwatch MCP Server, REST API, Slack, and Looker Studio for AI Visibility Data

Most clients already have a place they look on Monday. We do not make them live in a second login if we can pipe the same rows. Promptwatch exposes that data through an MCP server, REST API v2, a Slack agent, a Looker Studio connector, plus official ChatGPT and Claude connectors. We still run the weekly review in the project. The pipe is distribution.

The Monday place is the constraint that shapes how we wire the integrations. A client already has a dashboard they look at on Monday, usually Looker Studio or a Slack channel, and asking them to live in a second login is a request that fails. So we pipe the same rows into the place they already look, and we keep the weekly review in the Promptwatch project, because the review is where the interpretation happens and the pipe is only distribution.

We do not publish an API price. Promptwatch does not list a separate API SKU on the public plans we use. MCP and API access are included on paid brand plans from Essential up, and on the agency plans.

The API price point is the one we get asked about most, and the honest answer is that we do not publish one because Promptwatch does not list a separate API SKU on the public plans we use. MCP and API access are included on paid brand plans from Essential up, and on the agency plans. We do not invent a toggle or a price for something the vendor bundles into the plan.

What we actually connect

Looker Studio. Free Promptwatch connector, templates for monitors, citations, prompts, and visibility, auto-refresh, shareable dashboards. Data Studio is listed on Professional ($245/mo), Business ($579/mo), and the agency plans. Kick-off at $199/mo includes it. Essential at $95/mo is the measurement program; if the client needs the Looker template, we say which plan has the connector instead of inventing a toggle.

The Looker connector is the integration clients ask for first, and the tier mapping is the part that keeps the quote honest. The connector is free, with templates for monitors, citations, prompts, and visibility, auto-refresh, and shareable dashboards. Data Studio is listed on Professional at $245 a month, Business at $579 a month, and the agency plans. Kick-off at $199 a month includes it. Essential at $95 a month is the measurement program, and if the client needs the Looker template, we say which plan has the connector instead of inventing a toggle on Essential, because the connector is not listed on Essential and we will not pretend it is.

Slack. Map a channel to a project. Chat with live visibility data. Useful for "what moved on the list" in a channel the account already uses. Not an instant alert product. Daily paid checks, then someone asks.

The Slack integration is the one that fits the account team that already lives in a channel. Map a channel to a project, chat with live visibility data, and it is useful for "what moved on the list" in a channel the account already uses. It is not an instant alert product, because the paid checks are daily and the model is that someone asks when they want to know, not that a bot pages them. That distinction matters because a client who buys Slack expecting a pager will be disappointed, and a client who buys it expecting a channel gets what they need.

MCP. One-click OAuth. Query visibility scores, citations, prompts, page trackers, and content tools from ChatGPT, Claude, or Cursor. The ChatGPT plugin and the Claude connector are the same server in those directories. We use this when the SEO already works in an agent window. We do not use it as a toy demo that burns response budget.

The MCP server is the integration for the SEO who already works in an agent window. One-click OAuth, query visibility scores, citations, prompts, page trackers, and content tools from ChatGPT, Claude, or Cursor. The ChatGPT plugin and the Claude connector are the same server in those directories, so wiring it once covers both. We use this when the SEO already works in an agent window, and we do not use it as a toy demo that burns response budget, because the value is in the query against live data, not in showing that the connection works.

REST API v2. Topics, content generation, Reddit and YouTube socials, page trackers, documented auth. Scoped keys: org or project, including read-only. We issue read-only to a BI contractor. We do not hand a write key to a freelancer.

The REST API is the integration for the build that needs data moving in and out. Topics, content generation, Reddit and YouTube socials, and page trackers are the endpoints, with documented auth. Scoped keys are org or project, including read-only, and the scoping is the part that protects the account. We issue read-only to a BI contractor, and we do not hand a write key to a freelancer, because a write key in the wrong hands can publish or delete content the freelancer should not touch.

Explore is free, 10 ChatGPT prompts, and is not an integration program. G2: 4.7/5.

What we will not build

A second warehouse "just in case." A custom alert bot that pages at 2am. A white-label Looker theme unless the client is on custom Promptwatch pricing. White-label is Enterprise, not Kick-off.

The will-not-build list is the one that protects the retainer from scope creep. A second warehouse "just in case" is a copy of data that already lives in Promptwatch, and the cost is not justified by a use case. A custom alert bot that pages at 2am is a misread of what the Slack integration does, and we will not build a pager on top of daily checks. A white-label Looker theme is an Enterprise feature, not a Kick-off feature, and we will not build one unless the client is on custom Promptwatch pricing.

Otterly at $29 (Gemini add-on, lag) will not be our Looker source. Peec at $95 may export. Profound Starter at $99 annual is ChatGPT only. If the client already standardized on Peec, we can read their export. We still want citations in Promptwatch if they are in the SOW, and we use Professional, Business, or an agency plan when that SOW also requires crawler logs.

The other tools have their places in the stack, named with their limits. Otterly at $29 with Gemini as an add-on and a lag will not be our Looker source, because the lag breaks the dashboard. Peec at $95 may export, and if the client already standardized on Peec, we can read their export. Profound Starter at $99 annual is ChatGPT only. We still want citations in Promptwatch if they are in the SOW, and we use Professional, Business, or an agency plan when that SOW also requires crawler logs, because the crawler logs are the layer Peec and Otterly do not have.

Paid engines in the data: ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, AI Mode. The connector does not invent a new engine. It shows what the project tracks.

The engine list is the one that bounds what the connector can show. The paid engines in the data are ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, and AI Mode. The connector does not invent a new engine, it shows what the project tracks, which is why a dashboard that lacks an engine is a project that does not track that engine, not a connector that failed.

Content generation via API and MCP exists. Review inbox still required. We do not autopublish from a cron job into Webflow or Framer. WordPress publish is still coming soon.

The content generation point is the one with a hard process rule. Content generation via API and MCP exists, and the review inbox is still required. We do not autopublish from a cron job into Webflow or Framer, because a publish without a review is a publish the client has to undo. WordPress publish is still coming soon, so we do not promise it on a timeline the vendor has not published.

FAQ

Does Kick-off include MCP and Looker?

Yes. Agency Kick-off lists Data Studio, custom reports, and MCP plus API, with unlimited projects and prompts and 10 seats. That is why we put several brands there instead of buying Essential ten times.

Can we replace the monthly slide with a Looker link?

We can share the dashboard. We still write three sentences about what changed in the prompt list. A live tile without that note starts an argument.

How we run it

Keep the system of record in Promptwatch. Pick one outbound: Slack, Looker, or MCP. Not all three on week one.
Use a read-only API key if BI is involved.
Map one Slack channel per client project. No shared mega-channel.
Leave content write endpoints off until the review inbox process exists.
hello@1001seomedia.com if you want the pipe on the retainer. Tell us where the Monday dashboard already lives.