LLM Brand Monitoring AI Search Visibility Platform: Otterly, Peec AI, Profound

LLM brand monitoring on an AI search visibility platform usually arrives with three logos: Otterly, Peec AI, and Profound. We do not pick a fight with procurement. We read the SKU. Then we run Promptwatch as the operational mention log unless a fuller Profound contract already covers the engines in the SOW.

The reason we read the SKU first is that the logo on the slide is not the engine list on the invoice. A client says "we have Profound" and the invoice says Starter, which is ChatGPT only. A client says "we have Peec" and the seat covers three models, which may or may not include the engines the briefnames. The logo is a brand. The SKU is the product. We make decisions off the SKU because that is the thing that answers the question the brief asks.

We still read Google's AI features page for Overviews. It does not store ChatGPT or Perplexity answers.

Essential is $95/mo. Kick-off is $199/mo. Explore is free, ChatGPT only. Those are the rows we can start this week. The other three names stay on the account if someone already signed them. We will not pretend a mention tile is a platform.

This is not social listening. If comms pays for Meltwater, that stays. We do not merge those counts with assistant mentions. Different pipe, different delay.

The pipe difference is the thing to keep straight. Social listening reads what people say about you on platforms people post to. Assistant monitoring reads what models say about you when a user asks a question. The sources are different, the cadence is different, and the delay is different. Meltwater can run a day behind. A prompt check should run daily. Merging the two produces a number that is half a day off on one side and a week off on the other, and the meeting that consumes it will not know which half is which.

How we talk about the three

Otterly from $29: prove the category. Lag up to seven days. Gemini and Claude are add-ons. No traffic attribution. We will not use it as a weekly enterprise slide. Fine if a founder wanted a cheap first look.

Otterly's role in an existing stack is the cheap proof point. If a client has never seen an AI mention dashboard, Otterly is the one that gets them their first screenshot. That is a real job and it is worth the $29. It stops being the right tool when the question becomes "what changed this week," because a seven-day lag means the dashboard is always describing last week, and last week is not actionable.

Peec from $95: best tracking UI many AMs have seen. Screenshots. Three models. Extra models cost $35 to $165. Claude is Enterprise. No backfill. Monitoring only. Fine if they already standardized. We still price the model mix on paper before anyone calls it cheaper than Essential.

Peec's role is the UI. The screenshots are the thing account managers reach for, because a screenshot is the evidence a client accepts without a follow-up question. The catch is the model math. Three models at $95 sounds like parity with Essential until you price the extra models, and Claude behind Enterprise is the line that breaks the comparison. We do the arithmetic on paper before we let anyone call Peec the cheaper Essential.

Profound: the enterprise name. Starter is $99 annual, ChatGPT only, 50 prompts. Growth is three engines at $399 annual. Enterprise is unpublished money (reported $2,000 to $5,000+/mo) and months of setup. Directional counts. G2 reviewers have seen citation numbers that do not match a manual ChatGPT check. We treat Profound as directional at any tier.

Profound's role is the RFP name. It is the logo procurement already knows, and that has value in a sales cycle. The operational reality is that the counts are directional, the setup is long, and the cheap tier is narrow. We treat it as a research login when Enterprise is live, and as a ChatGPT taste when it is not. We do not treat it as the mention log that runs the week.

Promptwatch paid plans include ChatGPT, Gemini, Claude, Perplexity, and Overviews daily from the real UI. Citation and visitor analytics start on Essential. Crawler logs start on Professional for a brand, or on the self-serve agency plans. That is the platform shape. The other three are mostly mention tools.

How we handle an existing contract

They bought Peec. We keep it. If ChatGPT and Perplexity are two of the three models, Peec can hold that slice. We add Promptwatch Essential when we need a cited URL or a referred session. If we need a crawler 403 in the same project, we use Professional or an agency plan. We do not rip Peec out in week one.

Keeping Peec is cheaper than the disruption of ripping it out. The screenshots still get produced. The three models still get tracked. What Peec cannot give us is the cited URL and the referred session, and that is the gap Essential fills. We add rather than replace, and we let Peec own the slice it is good at while Promptwatch owns the slice Peec cannot do.

They bought Otterly. We keep it as a second glance. We label it weekly-ish. We do not chart it against Promptwatch as if the timestamps match.

The label matters because a seven-day lag and a daily check produce lines that look like they describe the same week and do not. Charting them together invites the question "why does Otterly say we were mentioned and Promptwatch says we were not," and the answer is that the two tools are describing different days. Labeling Otterly as weekly-ish keeps the two columns honest.

They bought Profound. We read the invoice. Starter is ChatGPT only. We will say that in the first meeting. Enterprise thatincludes the SOW engines can be the research login. Promptwatch Essential can hold visits if they are missing from the seat we were given. We use Professional, Business, or an agency plan when the missing slice includes crawler logs.

We still keep Meltwater if comms pays for it. Different job.

FAQ

They already bought Peec. Do we rip it out?

No. We price their model mix. If ChatGPT and Perplexity are covered, we add Promptwatch Essential for visits and Professional or an agency plan for crawler logs, or we work from Peec and accept the gaps.

Is LLM brand monitoring social listening?

No.

Which Promptwatch plan do we open?

Essential for one brand when prompt, citation, and visitor tracking are enough. Professional for one brand when we need crawler logs. Kick-off when we hold more than one. Explore only as a ChatGPT taste, never as the three-logo bake-off.

What to do this week

1. Send us the Otterly / Peec / Profound invoice if it exists.
2. Write 15 brand and category prompts from sales.
3. Load Promptwatch Essential for prompt and citation tracking, or Professional if crawler logs are part of the brief, unless Enterprise Profound is already live.
4. Do not merge listening counts with assistant counts.
5. Email hello@1001seomedia.com.