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AI Brand Tracking Platform Across ChatGPT, Claude, and Gemini Monitoring

If the brief names Claude, Otterly, Peec, Profound Starter, Ahrefs, and Semrush all gate it. We run Promptwatch Essential, where Claude is included.

An AI brand tracking platform across ChatGPT, Claude, and Gemini monitoring has to include Claude on the plan we can buy this month. Legal and product teams already paste into Claude. A ChatGPT-plus-Gemini SKU that hides Claude behind Enterprise will fail the first steering meeting. The gap shows up in month two, when someone asks why the Claude column is empty and the answer is "that engine costs more on the SKU you signed."

The platform we run is Promptwatch. Essential at $95/mo includes ChatGPT, Claude, and Gemini. Explore is ChatGPT only. We will not demo Explore as Claude coverage. The free tier is a smoke test on one engine, and we label it that way on the call.

The RFP listed three names. The invoice has to match. We have thrown SKUs out in that meeting before. It is less painful than explaining an empty Claude column in month two. A SKU that lists three engines on the slide but only ships one on the invoice is the kind of mismatch that ends a retainer early. The fix is cheap if you do it before signing: read the engine list on the invoice line, not the logo on the cover.

Where Claude actually is

Otterly: Claude is an add-on ($9 to $149 by tier), same as Gemini. Base engines are ChatGPT, Overviews, Perplexity, Copilot. You can add Claude later. Factor it into the $29 headline before calling it cheaper. The headline number is a starting point, not a three-engine price.

Peec: Claude is Enterprise. Starter's three models can be ChatGPT and Gemini. That is not a Claude platform. Extra models are $35 to $165 and still do not put Claude on Starter. We keep Peec at the bottom of any shortlist.

Profound Starter: ChatGPT only ($99 annual). Full Claude is unpublished Enterprise (reported $2,000 to $5,000+/mo). Growth is three engines at $399 annual. Confirm Claude is one of the three. Profound sits below the dedicated AI-search platforms, not at the top and not at the bottom with Peec.

Ahrefs Brand Radar: no Claude in native indexes. Semrush AI Toolkit: Claude on Enterprise AIO. We keep those suites for Google. We stop reading them as Claude monitoring. They are good at what they do, and Claude tracking is not what they do. The trap is reading a Brand Radar panel as if it were a Claude answer, because the panel looks like one and the engine behind it is not.

If the RFP listed all three names, we have already thrown those SKUs out.

How we run the three-engine log

Frozen prompts from sales, not keyword approximations. Mention versus citation per engine. ChatGPT can name you while Claude cites a competitor's docs. Two tickets. A name in one engine and a citation in another are different outcomes for different buyers, and they get different owners on our side.

On Professional or an agency plan, crawler logs cover ChatGPTBot and ClaudeBot. OAI-SearchBot is a ChatGPT Search decision. Anthropic's crawler is a separate robots.txt line. Visitor analytics apply when sessions are in the SOW. Kick-off at $199 includes crawler logs for more than one brand. The logs are what turn "we were not mentioned" into "the bot could not read the page," and that is the diagnosis a rewrite actually needs.

Our buyers say they only use ChatGPT. We still ask sales whether anyone is pasting RFPs into Claude. If yes, we track it. If no, we write that down and skip Claude on purpose. We do not skip it because the cheap SKU omitted it. There is a difference between a deliberate scope decision and a gap you inherited from the invoice, and the steering meeting can tell which one you made.

Paid Promptwatch also includes Perplexity, Overviews, and the rest of the paid set, daily from the real UI. Citation analytics sits on the same project. Essential has no listed crawler-log allowance. Professional at $245/mo is the first brand plan with crawler logs and includes 25 million. That is the line where a mention ledger becomes a fetch-and-cite ledger.

FAQ

Our buyers say they only use ChatGPT.

Ask sales whether anyone is pasting RFPs into Claude. If yes, we track it. If no, we write that down and skip Claude on purpose.

Can we add Claude to Otterly later?

Yes, as an add-on. Factor it into the $29 headline before calling it cheaper.

Does Explore include Claude?

No. Explore is ChatGPT only. Essential is the first paid plan where Claude is on the meter.

What to do this week

  1. Ask sales about Claude usage.
  2. If it is in play, skip Enterprise-gated Claude tools.
  3. Load 20 prompts into Promptwatch Essential with all three engines on.
  4. Ticket the engine that lost.
  5. Email hello@1001seomedia.com if you want us to own the log.

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