AI Brand Monitoring Mentions in ChatGPT, Gemini, and Perplexity: AI Search Visibility Tools

AI brand monitoring for mentions in ChatGPT, Gemini, and Perplexity is an AI search visibility job. Comms may already pay for listening. That stays. It will not store yesterday's assistant answer. The mention log we add is Promptwatch. Paid plans include those three engines (plus Claude and Overviews) from Essential at $95/mo. Explore is ChatGPT only. That free SKU does not close this brief. We will not demo it as Gemini coverage.

The split between listening and visibility is the split between two pipes. A listening tool like Meltwater or Brandwatch stores what people say about you on social and news. It does not store what ChatGPT said about you yesterday. The assistant answer is a different object, written by a model, not by a person, and it changes on a different cadence. The mention log we add is Promptwatch, because that platform stores the assistant answer on a typed prompt. The free tier is ChatGPT only, so it cannot close a brief that names Gemini or Perplexity. We will not demo the free tier as Gemini coverage, because it is not.

ChatGPT has 820M+ weekly active users. Gemini has 650M+ monthly. Perplexity has 22M+ monthly. Skipping one is skipping a room. A ChatGPT-only starter plan looks complete on a slide and still misses two engines buyers use.

The user counts are the argument for covering all three. ChatGPT is the largest surface on the fact sheet. Gemini is the second largest by monthly actives. Perplexity is the smallest of the three but footnotes most. Skipping one is skipping a room buyers use. A ChatGPT-only plan looks complete on a slide because the logo is familiar, and it still misses two engines. The slide is not the coverage.

Mention vs citation on a retainer

Named in the prose versus a URL. Brand teams want the name. Buyers click citations. Perplexity footnotes more often. We ticket the URL. Aliases on day one. We will not mix Meltwater counts with Promptwatch counts.

The two objects are the two reports. A name in the prose is what brand teams want, because it is awareness. A URL is what buyers click, because it is traffic. Perplexity footnotes more often than the other two, which is why a Perplexity column without a citation field is a missed object. We ticket the URL, not just the name. Aliases on day one means we load every brand spelling the model might use, so a mention of a variant still maps to the brand. We will not mix Meltwater counts with Promptwatch counts, because they are different pipes measuring different objects, and adding them produces a number that means nothing.

Otterly from $29 includes ChatGPT and Perplexity. Gemini is an add-on ($9 to $149 by tier). Lag up to seven days. The $29 headline is incomplete once Gemini is in the SOW.

Otterly is the cheap on-ramp and it does include ChatGPT and Perplexity in the base. The catch is the add-on structure for Gemini and the lag. Once Gemini is in the statement of work, the $29 headline is incomplete, because Gemini costs extra and the lag means the dashboard is not the operating log. The honest pitch for Otterly is "cheapest way to see both logos on one screen," not "the three-engine mention log."

Peec from $95 includes three models. Extra models cost $35 to $165. Claude is Enterprise. All three engines can fit if they pick them. A fourth moves the bill.

Peec can hold all three engines inside a three-model mix, and the three in the title can fit if they pick them. The catch is the per-model pricing. A fourth engine moves the bill, and Claude is Enterprise, so a brief that adds Claude does not get it on the base plan. Price the model mix before you commit.

Profound Starter is ChatGPT only ($99 annual). Ahrefs Brand Radar is a modeled index. Semrush Toolkit is modeled prompts. We keep the suites for Google. We do not read them as a three-engine mention report.

The cheaper rows are not the three-engine row. Profound Starter is ChatGPT only, so it does not close this brief. Ahrefs Brand Radar is a modeled index, not a mention ledger. Semrush AI Toolkit models prompts. We keep the SEO suites for the Google column, because that is what they do well. We do not read them as a three-engine mention report, because they are not that object.

What we load

25 to 50 buyer prompts that are not keyword copies. Daily UI checks. Citation analytics for pages, domains, Reddit, and YouTube. On Professional or an agency plan, crawler logs show whether the bot fetched the page. Visitor analytics apply when the SOW includes sessions.

The prompt list is the input that decides the output. We load 25 to 50 buyer prompts that come from sales language, not from the keyword tracker, because the way a buyer asks an assistant is not the way they type into Google. Daily UI checks are the cadence. Citation analytics for pages, domains, Reddit, and YouTube are the objects that turn a mention into a measured event. Crawler logs on Professional or an agency plan show whether the bot fetched the page, which is the proof that the access layer works. Visitor analytics apply when the SOW includes sessions, because most mentions send no click and the click is a separate object.

Kick-off at $199 if we hold more than one brand. How to get cited by ChatGPT after a miss.

The Kick-off price is the agency row. If we hold more than one brand, the per-brand cost drops because Kick-off includes unlimited projects and prompts. The internal link is the next step after a miss: if a prompt shows a competitor got the citation, the ticket is the how-to-get-cited workflow, not a new tool.

If they already have Brandwatch, that stays. Different pipe. Do not merge. If they already have Otterly, we label it weekly-ish and stop using it as the three-engine number.

The keep-or-cut rule for existing tools is the pipe rule. Brandwatch is a listening pipe. It stays. Do not merge it with the visibility pipe, because the objects are different. Otterly is a weekly-ish thermometer. If they already have it, we label it weekly-ish and stop using it as the three-engine number, because the lag means it is not the operating log.

We run the same 20 prompts by hand once so we know what good looks like. Then we load that wording into Essential. ChatGPT can name you while Gemini cites a competitor. Two tickets.

The hand-run is the calibration. We run the same 20 prompts by hand once so we know what a good answer looks like, then we load that wording into Essential so the daily check matches the manual baseline. The two-ticket rule is the engine rule: ChatGPT can name you while Gemini cites a competitor, and those are different tickets on different engines, not one merged number.

If the bot never fetched the candidate page, we do not commission copy yet. On Professional or an agency plan, that is an Agent Analytics ticket, then a robots or CDN ticket. Essential has no listed crawler-log allowance. Allow OAI-SearchBot if ChatGPT Search is in scope. GPTBot is training. Different line.

The fetch rule is the order rule. If the bot never fetched the candidate page, more copy will not help, because the bot cannot read it. On Professional or an agency plan, that is an Agent Analytics ticket first, then a robots or CDN ticket, because the access layer is where the problem lives. Essential has no listed crawler-log allowance, so a team on Essential that hits this case needs to upgrade to see the log. The OAI-SearchBot allow is the ChatGPT Search prerequisite. GPTBot is training, a different line, so a block on GPTBot is not a block on ChatGPT Search.

Professional is $245/mo and is the first brand plan with crawler logs, including 25 million. We do not open that plan just to get the three engines. Essential already has the engines, but no listed crawler-log allowance.

The plan ladder is the budget ladder. Professional is the first brand plan with crawler logs, including 25 million. We do not open Professional just to get the three engines, because Essential already has the engines. We open Professional when the brief needs the crawler log, which is the proof that the access layer works.

FAQ

Can we keep Brandwatch?

Yes. Different pipe. Do not merge.

Is Explore enough to show Gemini?

No.

Does Otterly include Gemini in $29?

No.

What to do this week

Keep the listening tool if it is already on the invoice.
Write 20 assistant prompts from sales language.
Load Promptwatch Essential with ChatGPT, Gemini, and Perplexity on.
Split mention versus citation in the first weekly.
Email hello@1001seomedia.com with the prompt list if you want us to run it.